PRIOR connects curious travelers to world cultures, weaving expert insight into immersive experiences that inspire wonder and celebrate the rare and beautiful.
PRIOR connects curious travelers to world cultures, weaving expert insight into immersive experiences that inspire wonder and celebrate the rare and beautiful.
TRAVEL DESIGN
PRIOR Access
PRIOR Access
PRIOR Access offers an exclusive, highly personalised way to travel for those who want every journey to be extraordinary. For $3,250 a year, you receive unlimited, personalized planning with your own dedicated Travel Designer, who shapes each trip around your passions and style. Through our network of cultural tastemakers, local artisans, and trusted insiders, we open doors to private homes, rare experiences, and places few ever see—crafting seamless, meaningful journeys that can’t be found anywhere else.
PRIOR Access offers an exclusive, highly personalised way to travel for those who want every journey to be extraordinary. For $3,250 a year, you receive unlimited, personalized planning with your own dedicated Travel Designer, who shapes each trip around your passions and style. Through our network of cultural tastemakers, local artisans, and trusted insiders, we open doors to private homes, rare experiences, and places few ever see—crafting seamless, meaningful journeys that can’t be found anywhere else.
PRIOR ACCESS BENEFITS
Exclusive Experiences
We create original experiences for you, led by cultural insiders and experts offering unique encounters with artists and artisans, chefs and creators.
Dedicated Travel Designers
Work with your personal travel designer who understands your rhythm and style, crafting intuitive itineraries and offering thoughtful guidance every step of the way.
Unlimited Travel Planning
We design your full year of travel with care, creativity, and continuity—crafting comprehensive, full-service journeys that include everything from experiences and accommodations to logistics and access.
Editorial & Inspiration
Editorial is at the heart of our approach. A complimentary subscription to our original stories, guides, and newsletters that inspire and deepen your understanding of the cultures you explore.
Trusted Taste
We use our firsthand knowledge and authentic understanding of place. From unique hotels to inspiring galleries and exceptional tables, we guide you to what matters, where.
Reliable Support
Around the clock access to our team while you’re away—for rerouting, problem-solving, and real-time support wherever you need us.
“Experience designers—like PRIOR—aren’t just booking hotels, they’re creating narrative-driven journeys that unlock the emotional power of place.”
“Experience designers—like PRIOR—aren’t just booking hotels, they’re creating narrative-driven journeys that unlock the emotional power of place.”
Bloomberg
Bloomberg
Discover Italy
Testimonials
Testimonials
"Nothing was missing—it was perfect! PRIOR curated the trip beautifully, making everything happen with ease and allowing me to truly relax and enjoy my vacation."
- Italy
"Nothing was missing—it was perfect! PRIOR curated the trip beautifully, making everything happen with ease and allowing me to truly relax and enjoy my vacation."
- Italy
PRIOR did a fantastic job in and around Chiang Mai. The tuktuk tour, markets, food, drinks, and conversation made for a lot of fun and were greatly appreciated. Yo was also a great guide, making our whirlwind adventure through Bangkok truly memorable."
- Thailand
PRIOR did a fantastic job in and around Chiang Mai. The tuktuk tour, markets, food, drinks, and conversation made for a lot of fun and were greatly appreciated. Yo was also a great guide, making our whirlwind adventure through Bangkok truly memorable."
- Thailand
"Thanks for everything you did to ensure such an extraordinary trip. We truly enjoyed every second of our time in both France and Portugal. It was an idyllic experience in so many ways. Truly memorable! I wanted to extend our personal thanks and appreciation to you for your stellar planning and penchant for details. Working with you and your team has been a delight."
- Portugal
"Thanks for everything you did to ensure such an extraordinary trip. We truly enjoyed every second of our time in both France and Portugal. It was an idyllic experience in so many ways. Truly memorable! I wanted to extend our personal thanks and appreciation to you for your stellar planning and penchant for details. Working with you and your team has been a delight."
- Portugal
"Nothing but great experiences to share! Our guide was outstanding—knowledgeable, patient, and perfectly balanced between support and space. Every detail was flawlessly managed, with not a single misstep. I can't wait to return and discover even more hidden gems. Thank you, thank you, thank you!"
- India
"Nothing but great experiences to share! Our guide was outstanding—knowledgeable, patient, and perfectly balanced between support and space. Every detail was flawlessly managed, with not a single misstep. I can't wait to return and discover even more hidden gems. Thank you, thank you, thank you!"
- India
"Our trip through Switzerland was absolutely wonderful—Zurich’s food tour was a highlight, St. Moritz stole our hearts with unforgettable bike rides and hikes, and Zermatt’s mountain views and art made it all feel magical. The guides were fantastic, the meals memorable, and everything ran so smoothly thanks to your thoughtful planning. We’re officially Prior fans!"
- Switzerland
"Our trip through Switzerland was absolutely wonderful—Zurich’s food tour was a highlight, St. Moritz stole our hearts with unforgettable bike rides and hikes, and Zermatt’s mountain views and art made it all feel magical. The guides were fantastic, the meals memorable, and everything ran so smoothly thanks to your thoughtful planning. We’re officially Prior fans!"
- Switzerland