about us
PRIOR is a world of curious travelers who seek cultural immersion and connection through
wonder-filled experiences across the globe.
PRIOR is a world of curious travelers who seek cultural immersion and connection through wonder-filled experiences across the globe.
WHAT WE DO
At PRIOR we approach travel with conviction, creating extraordinary experiences and editorial that celebrate and conserve what is beautiful, endemic and rare in world cultures
At PRIOR we approach travel with conviction, creating extraordinary experiences and editorial that celebrate and conserve what is beautiful, endemic and rare in world cultures
Crafted by our editors and designers on the ground in destinations around the world, our singular Ready-to-Book Trips, Group Trips, & Custom Travel dive deep into cultures, traditions, crafts, flavors and natural environments for conscious and considered encounters, shaping rare and indelible travel moments. Our World Guides and Editorial inspire Bespoke Members and PRIOR Subscribers to dream and plan their custom travel with us.
how we work
Travel planning with a trusted expert is crucial — especially today.
Membership to PRIOR ensures that every moment of your travels is enriched, memorable and secure. For $2,750 per annum, Bespoke Membership unlocks access to our Custom Travel designers and editors, who work collaboratively with you to create itineraries customized to your interests. Members are the first to gain access to our market of immersive PRIOR Group Trips around the globe, plus our World Guides and rigorous Editorial full of intel and inspiration. Bespoke Membership is limited in number and available by application or referral only.
To celebrate our five-year anniversary, as of March 1st 2024, when becoming a new member or renewing your membership, 50% of the membership fee will be applied towards the first $10,000 minimum trip you book with PRIOR this year.
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our philosophy
We work in close collaboration with local communities and individuals to bring to life experiences that both showcase and preserve the diversity of the world’s cultures and traditions — be they culinary or craft, design or natural, timely or timeless.
Now more than ever, we believe in the fundamental importance of trust. We are committed to our travelers’ safety, time and investment through rigorous research and protocols. We also take pride in how our point of view and on-the-ground expertise culminate in experiences and journeys that authentically connect travelers not only to a place and its people, but to their best selves.
We strive to make PRIOR Bespoke Members feel that they have never wasted a moment, a meal or a chance to feel truly of a place. They bring us their dreams about travel. We translate them into extraordinary experiences and memories that inspire for years to come.
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About Prior
We are travel experts, magazine editors, event-producers and experience-makers who are passionate about traveling with curiosity and conviction. Over our careers, we have built up deep personal contacts with influencers and personalities in the worlds of food, design and adventure that we will tap to craft each custom club itinerary, group journey, and private trip.
David Prior
David Prior
Co-Founder and CEO
David Prior, the CEO of PRIOR, has brought a unique vision to the world of travel and media. Founded in 2018, PRIOR is celebrated for its innovative approach to travel, blending the allure of a travel magazine with immersive, real-life journeys. David, originally from Australia, has always been driven by a passion for global exploration and storytelling. David's fascination with the world began in Brisbane and led him to explore diverse cultures and destinations, which he now weaves into PRIOR's bespoke experiences.
David's journey started with a scholarship to the University of Gastronomic Sciences in Piedmont, Italy, an institution founded by Slow Food. His education in gastronomy paved the way for his collaboration with renowned restaurateur Alice Waters in California. To fund his travels David fell into writing for various magazines both at home and globally, a pursuit that eventually led him to become a Contributing International Editor at Condé Nast Traveler and a long-time editor at Vogue Living. His extensive network, described as an “unrivaled black book of contacts from the fisherman to the prince” by Condé Nast Traveler, reflects his deep connections across the globe.
PRIOR has been recognized for its elegance and innovation in travel. The company has been praised by Food & Wine as “one of America’s most innovative companies,” and Vogue for “creating the most beautiful trips.” David serves on the Travel + Leisure Advisory Board and has spoken on panels for the Condé Nast Traveler Points of View Travel Summit, the New York Public Library, and others. David’s work is driven by a deep-seated curiosity and a passion for storytelling, transforming travel into an art form that captivates and inspires.