Press
PRIOR in the Press
As featured in:
This Company Offers Trips With the Most Coveted Tastemakers in Travel
“Prior understands that the art of connection and narrative—crucial for any travelogue—can elevate a good vacation to an unbelievable one”
“Experience designers—like PRIOR—aren’t just booking hotels, they’re creating narrative-driven journeys that unlock the emotional power of place.”
Bloomberg
Capital One Partners With Prior To Court Cardmembers. And It's Working.
“They open doors most tourists can't. And they do it beautifully.”
This Australian is turning travel into a group hang for the A-list
“David Prior takes his guests under the skin of global destinations.”
How Chic Insiders Score Access to Once-in-a-Lifetime Trips
“With the deeply valuable knowledge of PRIOR, the insider travel brand trusted by the design and fashion set”
On a Trip Across Northern Italy, Getting to Know the Artisans Keeping Tradition Alive
“An experiential travel company whose itineraries are designed to tell stories about the craftspeople who keep local heritage alive”
Designer Athena Calderone's Extravagant Milestone Celebration in Rome
“Athena planned this trip with Condé Nast Traveler specialist Prior.”
Broaden the mind
“The impossible is made possible, no matter how niche a traveler's interest.”
I Celebrated Día de los Muertos in Oaxaca, Mexico — Here's How I Planned My Once-in-a-lifetime Trip
“It was joyful, and haunting, and completely unique to this place and time”
How to Travel with Friends—Without Becoming Enemies
“When Prior plans any trip, he thinks about it like a narrative with a beginning, middle, and end”
AHL INSIDER David Prior
“Its refreshing approach to luxury travel immediately captured the attention of the industry”
Join the Club
“It's intellectual and emotional travel—the imagination is just endless”
The Best Private Memberships and VIP Services of the Year
“The knowledgeable travel associates at PRIOR specialize in creating unique, culture-focused itineraries around the world.”
The 2020 Innovators in Travel and Hospitality
“Prior… has exceptional taste and craft when putting together trips.”
Transformative Trips Are the New Midlife Crisis Splurge
“Each of Prior's trips is planned as a one-off—what he calls a personalized 'travel prescription.'”
Prior Experience
“His elegant view of the world and instinct for the next hot destination was, and is, tempered by a flair for witheringly honest criticism.”
The New Grand Tour
“People want a true sense of a place, and that might be rugged or refined, rural or regal—just as long as it's real”
Meet Mr. David Prior, The Travel Guru to Know
“PRIOR's itineraries are a testament to the power of personal connections, offering access to experiences money can't buy.”
Experience Designers—Not Travel Agents—Will Plan Your Next Trip
“The company's offerings—built from scratch—are much more exclusive than the fare most travel agents have on their laundry lists”
Members Only
“Personalized, one-off trips that'll get members access to almost impossible-to-wrangle experiences”
The Explorer
“It's always a mixture of high and low… That's our same philosophy with travel.”