David Prior, the CEO of PRIOR, has brought a unique vision to the world of travel and media. Founded in 2018, PRIOR is celebrated for its innovative approach to travel, blending the allure of a travel magazine with immersive, real-life journeys. David, originally from Australia, has always been driven by a passion for global exploration and storytelling. David's fascination with the world began in Brisbane and led him to explore diverse cultures and destinations, which he now weaves into PRIOR's bespoke experiences.

David's journey started with a scholarship to the University of Gastronomic Sciences in Piedmont, Italy, an institution founded by Slow Food. His education in gastronomy paved the way for his collaboration with renowned restaurateur Alice Waters in California. To fund his travels David fell into writing for various magazines both at home and globally, a pursuit that eventually led him to become a Contributing International Editor at Condé Nast Traveler and a long-time editor at Vogue Living. His extensive network, described as an “unrivaled black book of contacts from the fisherman to the prince” by Condé Nast Traveler, reflects his deep connections across the globe.

PRIOR has been recognized for its elegance and innovation in travel. The company has been praised by Food & Wine as “one of America’s most innovative companies,” and Vogue for “creating the most beautiful trips.” David serves on the Travel + Leisure Advisory Board and has spoken on panels for the Condé Nast Traveler Points of View Travel Summit, the New York Public Library, and others. David’s work is driven by a deep-seated curiosity and a passion for storytelling, transforming travel into an art form that captivates and inspires.