Bespoke Membership

PRIOR’s team of travel editors and designers create custom, imaginative, full-service itineraries around the world.

Custom travel with Bespoke Membership and how it works:

SINGULAR & CUSTOMIZED

One-of-a-kind itineraries that combine your interests with access to our world. Custom travel offers full-service itineraries only.

TRUSTED RESOURCE

As a Bespoke Member, you will have access to our blackbook of people and places around the globe.

TERMS OF ENGAGEMENT

Members receive unlimited annual custom travel design from our team of regional and cultural specialists.

Celebrate 5 years of travel with PRIOR - Join or renew your Bespoke Membership this year and 50% of your membership fee will be applied to your first booking!

Enquire below

A PRIOR Bespoke Membership is akin to having a team of editors bring your own travel magazine to life. Whether planning your annual travel calendar or marking milestone celebrations abroad, your dedicated team of PRIOR membership managers, editors and designers will elevate each experience and trip, delivering the seamless convenience of a travel life well planned. A PRIOR Bespoke Membership is $2,750 a year for unlimited support from our team. You can become a PRIOR Bespoke Member below. If you would like to discuss the membership, please share your details and a member of our team will be in touch.

Send Enquiry

Effective March 1st, 2024, 50% of any new membership fee or membership renewal fee will be applied towards a new custom bespoke trip, minimum trip cost of $10,000.

CUSTOM TRAVEL

Want to plan your custom trip?

Schedule time with our team and learn about custom trip planning with a PRIOR Bespoke Membership.

About Prior

We are travel experts, magazine editors, event-producers and experience-makers who are passionate about traveling with curiosity and conviction. Over our careers, we have built up deep personal contacts with influencers and personalities in the worlds of food, design and adventure that we will tap to craft each custom club itinerary, group journey, and private trip.

David Prior

Co-Founder and CEO

David Prior, the CEO of PRIOR, has brought a unique vision to the world of travel and media. Founded in 2018, PRIOR is celebrated for its innovative approach to travel, blending the allure of a travel magazine with immersive, real-life journeys. David, originally from Australia, has always been driven by a passion for global exploration and storytelling. David's fascination with the world began in Brisbane and led him to explore diverse cultures and destinations, which he now weaves into PRIOR's bespoke experiences.

David's journey started with a scholarship to the University of Gastronomic Sciences in Piedmont, Italy, an institution founded by Slow Food. His education in gastronomy paved the way for his collaboration with renowned restaurateur Alice Waters in California. To fund his travels David fell into writing for various magazines both at home and globally, a pursuit that eventually led him to become a Contributing International Editor at Condé Nast Traveler and a long-time editor at Vogue Living. His extensive network, described as an “unrivaled black book of contacts from the fisherman to the prince” by Condé Nast Traveler, reflects his deep connections across the globe.

PRIOR has been recognized for its elegance and innovation in travel. The company has been praised by Food & Wine as “one of America’s most innovative companies,” and Vogue for “creating the most beautiful trips.” David serves on the Travel + Leisure Advisory Board and has spoken on panels for the Condé Nast Traveler Points of View Travel Summit, the New York Public Library, and others. David’s work is driven by a deep-seated curiosity and a passion for storytelling, transforming travel into an art form that captivates and inspires.

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