Celebrating Salone del Mobile

April 21, 2023 | Introducing PRIOR x Cabana Caravan with a breakfast toast in Milan.

Category:Style
Location:Italy
Words by:PRIOR Team
UpdatedApril 21, 2023
Article image
The PRIOR x Cabana Caravan launch party in Milan. Illustration: Elliot Beaumont

To kick off the Salone del Mobile design fair in Milan, PRIOR’s David Prior and Cabana’s Martina Mondadori hosted a very Italian breakfast on Tuesday to celebrate PRIOR x Cabana Caravan, a special travel partnership between PRIOR and the cult interiors magazine Cabana.

Held at Casa Cabana, Mondadori’s childhood home, the morning festivity felt like a family affair. Surrounded by colorful bouquets of flowers and a striking mix of patterns and textures by the Italian interiors maestro Renzo Mongiardino, a crowd of designers, editors and creatives were greeted with almond and fragola granita in brioche and hand-cut prosciutto by Ostreria Fratelli Pavesi, and custom Florentine-style boxes by PRIOR’s creative director Conor Burke.

Article image
From Left: Martina Mondadori and David Prior at Casa Cabana (photo: Alberto Feltrin); a custom Florentine box designed by Conor Burke

“My friend Martina and I launched a beautiful collaboration called Caravan that is bringing together the Cabana and PRIOR worlds,” David Prior said, adding that he may have a special fondness for June's Caravan trip to Veneto. Why that one? “Martina and I are hosting, and if it is anything like Tuesday morning, we know it will be very special,” he said.

Article image
Clockwise from top left: Sava Bisazza Visconti, Steve Cordony, Amy Astley, Veronica Etro, Kate Berry and Martina Mondadori, Athena Calderone. Photos: Alberto Feltrin
Article image
Clockwise from top left: Kristin Fine, Sinan Tuncay, Colin King, Clara Cornet, Sophie Ashby, Tommaso Mardeghan. Photos: Alberto Feltrin

To learn more about the series of PRIOR x Cabana Caravan trips in Veneto, Puglia, Yucatán and Seville during Semana Santa, click here.

While Salone is the centerpiece of Milan Design Week, there has been plenty of other shows and palazzi to pop by as well. An exhibition at Corso Como highlighted the unsung Italian designer and artist Augusto Betti, who deserves a renaissance. On the other end of the equation, an apocalyptic installation inside an historic apartment on Via Solferino toasted the 20th anniversary of the boundary-pushing design firm Dimore Studio. 

Article image
The gallery-like space at Corso Como, Dimore Studio's installation. Photos: Conor Burke

Over in the Citta Studi neighborhood, Casa Fornasetti, the house of Fornasetti, was an explosion of whimsical ceramics, wall coverings and upholstery — a kaleidoscopic window into the inimitable mind of Piero Fornasetti. But perhaps the most lively of all was Rumble, the “liveable” sofa Gianni Pettena designed for his loft in Florence in 1967, which lives again thanks to an installation by Centro Studi Poltronova at Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District.

Article image
From Left: Casa Fornasetti, an installation by Centro Studi Poltronova. Photos: Conor Burke
PRIOR
Already a subscriber?Sign in here