The New World of Art Deco

July 27, 2023 | From a buzzy hotel bar in Oslo to Twitter's rebranded logo to the visuals of Taylor Swift's "Eras" tour, Art Deco continues its reign as the shared aesthetic language of our interconnected world.

Category:Design
Words by:PRIOR Team
UpdatedJuly 27, 2023

THE BIG PICTURE

Art Deco Never Dies

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The lobby of the Bacardi Building, an Art Deco Havana landmark. Illustration by Elliot Beaumont.

Travel anywhere these days and it’s increasingly clear that Art Deco — that bold, brassy aesthetic movement born in the 1920s and ’30s — endures as the world's shared language of progress and panache.

The design style is everywhere: in fashion — geometric chandeliers dangled over Prada menswear show in January; architecture — Art Deco Mumbai recently launched "a visual diary of all that's Deco" in the city; and interior design — the French architect Joseph Dirand created custom brushed brass furniture for Bar Bastion, the cocktail bar above New York’s Le Jardinier.

There, too, it is in jewelry — Phillips just announced an inaugural Geneva auction of Art Deco objects from the likes of Cartier and Tiffany & Co; pop music — Taylor Swift currently wears bedazzled flapper looks on her “Eras” tour; and dance — the historic Crest Theater in Los Angeles is set to reopen in September as a state-of-the-art performance space.

At this point, hospitality will likely never have its fill of Deco. Just look at the freshly-restored turquoise facade of The Georgian, a 1930s gem on Santa Monica’s Ocean Avenue; the retro straight lines with sweeping curves of Apollo Palm, which opened last month in Athens; the slatted checkerboard boiserie of the new Hôtel Dame des Arts in Paris; or the jade geometric-tiled floors of Hotel San Fernando in Condesa, the Art Deco mecca of Mexico City.

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From top left: Bar Bastion in New York, a Deco facade in Mumbai, interiors of Sommero House in Oslo.

Elsewhere, a post-pandemic revival of the Roaring Twenties continues apace. Over in London, Claridge’s Restaurant "has gently opened its Art Deco doors onto Davies Street" with mezcal-spiked Peach Picantes served at a tortoiseshell bar. The Aman New York's subterranean speakeasy is, quite literally, called The Jazz Club — a nod to old-school watering holes like Piano Bar Fitzgerald in Cap d’Antibes, a French Riviera favorite of F. Scott and Zelda Fitzgerald, which just reopened in April after two years of renovations.

In Oslo, the bar at Sommerro House, a Norwegian design landmark that is now a lavish hotel, features a mural by Per Krohg depicting Norway’s exhibit at the the Exposition Internationale des Arts Décoratifs et Industriels Modernes, the 1925 Paris world fair where Art Deco reached its apex. Today, a cabochon bracelet displayed at that very expo can be seen at “Garden of Green,” an exhibition of Van Cleef & Arpels gemstones at the American Museum of Natural History in New York.

Why so much Deco? And why now?

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