With its botanical displays that bloom year-round, Pimlico Road’s enduring dedication to design and antiques makes it one of London’s most charming and design-rich destinations. Nestled between Chelsea and Belgravia, this storied stretch has quietly evolved into one of London’s premier design locations. Its transformation began in the 1960s with the establishment of Ossowski’s antique shop at number 83. Specializing in English 18th-century gilded furniture, Ossowski’s shop attracted a discerning clientele, and shortly after, Geoffrey Bennison, an antiques dealer turned interior decorator, opened his shop on the charming street. Bennison’s theatrical and eclectic style, characterized by bold combinations and a lived-in look, further cemented the area’s reputation for distinctive design. So began Pimlico Road’s evolution into a vibrant enclave of antique dealers, decorators, and galleries.
Today, just around the corner from the buzz of Sloane Square, Pimlico Road feels like a little pocket of calm. Its residential streets, lined with Georgian and early Victorian red brick buildings, are distinguished by their symmetrical facades and sash windows. At street level, shopfronts with expansive display windows and ornate cornices house the interior decorators, art galleries, and antique dealers, while classic London flats sit above. At the heart of it all is Orange Square, a quaint spot where locals grab coffee and catch up.
Over the years, Pimlico Road has become a destination for design lovers — home to long-standing galleries, antique shops, and showrooms. Discover our guide to the highlights and the best places to stop for a coffee, drink, or bite.
Where to Shop
And Objects
The flagship store of Nicholas Jeanes and acclaimed interior designer Martin Brudnizki, And Objects brings the eclectic glamour of Brudnizki’s projects, such as The Fifth Avenue Hotel in New York, Broadwick Soho, and Annabel’s Club, to a tangible, shoppable format. The space brims with playful theatricality: think Murano candles in jewel tones, leather-wrapped chairs upholstered in cut-velvet leopard print, and sculptural tables perched atop scagliola podiums — an 18th-century technique of imitating marble using pigmented plaster. Rooted in a distinctly British sensibility yet infused with Baroque flair, the collection channels the spirit of a well-travelled collector. There’s a subtle nod to colonial eclecticism, with pieces that draw influence from many eras and cultures, unified by Brudnizki’s bold use of color, rich textures, and imaginative, confident curation.
Dale Rogers Ammonite
Evoking the wonder of a natural history museum, this gallery presents prehistoric fossils and mineral specimens reimagined as decorative objects — ancient ammonites, crystalline geodes, and slabs of petrified wood. Set apart from its furniture- and textile-focused neighbors, Dale Rogers offers a quiet detour into elemental treasures and scientific fascination.
Cox London
Founded by sculptors Chris and Nicola Cox, this showroom offers furniture and lighting pieces that blur the line between art and utility. Their work is a poetic translation of natural forms: twisted vines, unfurling magnolia petals rendered in hand-patinated bronze, glass, and iron. Each piece is crafted in their North London workshop.
Jamb
This elegant shop specializes in antique fireplaces, lighting, and furniture, as well as historically inspired reproductions. Known for restoring the interiors of landmark properties such as Aldourie Castle, Jamb is a favorite among traditionalists and period property connoisseurs. The owners’ wide-ranging knowledge of the Arts and Crafts movement ensures that the collection focuses on ornate and intricate details across a variety of craft disciplines.
Rose Uniacke
Rose Uniacke is a London-based interior designer and antiques dealer known for her serene, minimalist style that blends natural materials with historic elements. She is especially recognized for creating timeless, light-filled spaces that feel both luxurious and understated. Her presence on Pimlico Road spans three distinct spaces. The main showroom serves as the flagship space, showcasing her signature mix of antique and contemporary furniture, lighting, and objects — all marked by calm palettes and a tactile simplicity. Just down the road, the fabric and paint shop offers her collection of sumptuous textiles, eco-conscious paints, and soft furnishings. Finally, the accessories shop presents a curated edit of glassware, ceramics, and refined lifestyle pieces, each echoing her quietly elegant aesthetic.
Soane Britain
Soane is a celebration of British craftsmanship, known for its wicker furniture, scalloped-edge canopy beds, and fabric-wrapped walls. The brand collaborates with makers across the UK to produce everything by hand, from forged iron to hand-blocked chintz. A quintessential stop for timeless, pattern-rich interiors.
